How I Actually Use Helium 10 to Find Profitable Amazon Products

People ask me how I actually use Helium 10, so I'll explain it the same way I would if we were just talking and you asked me what my process looks like.

First off, Helium 10 is basically a data platform built specifically for Amazon sellers. It plugs into what Amazon already shows you and then exposes the parts Amazon does not make obvious. Search demand, keyword behavior, competitive positioning, all of that.

I do not open Helium 10 to brainstorm ideas. I open it to avoid making bad decisions.

Starting with Cerebro

I usually start with Cerebro. If you have never used it, Cerebro lets you reverse engineer competitor ASINs. You drop in a few listings that are clearly selling and it shows you what keywords they are actually ranking for and getting traffic from. I like it because it forces reality on you very quickly.

When I am in Cerebro, I am not hunting for huge numbers. I am asking simple questions.

• Is demand real.
• Is demand spread across many keywords or concentrated.
• Is Amazon already rewarding this product category or is it being propped up by ads.

Most people stop there. I do not.

The Filtering Process

The next step is filtering, and this is where most of the work actually happens. Helium 10 gives you a lot of data, but most of it is not useful unless you are ruthless about removing noise. I cut out keywords that look impressive but do not align with buying intent. I cut out anything that would require fighting entrenched brands unless there is a very clear angle.

This filtered list becomes what I call homework.

Homework is not exciting. It is not creative. It is the part that saves you money.

Understanding Why Things Move

Before I touch a listing, before I think about ads, before I even think about inventory, I want to understand why something is moving. Why Amazon is showing it. Why customers are clicking it. Helium 10 lets me answer those questions without guessing.

Sometimes the conclusion is that I should do nothing. That is still a win.

Making Decisions Clear

Once the homework is done, everything else becomes obvious.

• Listing changes are clear because I know what Amazon cares about.
• PPC decisions are easier because I know where demand already exists.
• Inventory decisions are grounded because I know what is actually driving sales instead of what I hope will drive sales.

This is why I say Helium 10 is not a tool I check occasionally. It is the filter I use before money moves. If the data does not support the decision, I do not override it with optimism.

The whole workflow.

No tricks. Just using the tools the way they were meant to be used, before problems show up instead of after.

That is how I have always used Helium 10, and that is why it's one of the only pieces of Amazon software I use.