Is Nike (NKE) a Buy Right Now?
A plain-English read on Nike stock — what the chart and the numbers are saying today, with no jargon and no hype.
We've already run the numbers on NKE.
Our AI has a Buy, Hold or Be Careful call on Nike right now — in plain English, why, the 4 factors moving it, and the bottom line. That's the part a beginner actually needs, and it's the one thing on this page we don't give away for free.
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What Nike actually does
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
Nike by the numbers
Wall Street consensus on NKE is Hold. That is the analyst community's view, shown for context — it is not our read and not a recommendation.
Nike's earnings history
Earnings per share for Nike's last 4 reported financial years, as filed — EPS has fallen over that span. We don't hold analyst consensus estimates for these periods, so no beat-or-miss judgement is shown.
| Period end | EPS reported |
|---|---|
| 2026-05-31 | 2.10 |
| 2025-05-31 | 2.17 |
| 2024-05-31 | 3.76 |
| 2023-05-31 | 3.27 |
Who owns Nike?
Institutions — pension funds, asset managers, index providers — hold 82.6% of NKE, and the concentration matters: the largest single holder alone controls 6.81% of the company.
| Holder | Shares | % held |
|---|---|---|
| 81.81M | 6.81% | |
| 78.31M | 6.51% | |
| 72.06M | 5.99% |
Names withheld — plus 3 more records not shown.
See who owns itWhat Nike insiders have been doing
Executives and directors must disclose their own trades in company stock. Of the last 6 disclosed transactions we hold for Nike, 3 were sales and 0 were open-market purchases; the other 3 were awards, vesting or option exercises rather than a decision to buy or sell. Insiders sell for many ordinary reasons — scheduled plans, tax, diversification — so a sale is not by itself a signal.
| Insider | Date | Type | Shares | Value |
|---|---|---|---|---|
| 2026-09-09 | SELL | 2.6K | $96.2K | |
| 2026-09-09 | SELL | 3.7K | $138.0K | |
| 2026-09-09 | SELL | 3.6K | $137.1K |
Names withheld — plus 3 more records not shown.
See which insidersThe numbers behind the read
Who in Washington has been trading NKE?
Members of Congress must disclose trades over $1,000 within 45 days under the STOCK Act. At least 25 disclosures name NKE — filed by 17 separate members or more and worth $95K–$550K combined (filings report bands, never exact amounts). 10 purchase-side, 15 sale-side, most recently on 2026-08-27.
| Member | Date | Action | Amount filed |
|---|---|---|---|
| 2026-08-27 | SELL | $15,001 - $50,000 | |
| 2026-08-13 | SELL | $1,001 - $15,000 | |
| 2026-04-14 | SELL | $1,001 - $15,000 |
Names withheld — plus 22 more records not shown.
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Important disclaimer
This page is for educational and informational purposes only and is not financial, investment, tax, or legal advice, nor a recommendation, offer, or solicitation to buy, sell, or hold Nike (NKE) or any other security. The Money GPS is not a registered investment adviser, broker-dealer, or financial planner, and no content here should be relied upon to make an investment decision.
The verdict, indicators, and commentary are generated automatically — in part using AI — from third-party market data (via Yahoo Finance) that may be delayed, incomplete, or inaccurate, and is provided “as is” without any warranty. Figures reflect the market as of 2026-09-18 and change constantly; the read above may already be out of date. A “Buy,” “Hold,” or “Be Careful” label is a simplified, rules-based signal for beginners — not a price target or a guarantee of any outcome.
All investing involves risk, including the possible loss of your entire principal. Past performance and historical patterns do not guarantee future results. Always do your own research and consult a licensed financial professional who knows your personal circumstances before investing. You are solely responsible for your own investment decisions. The Money GPS and its authors may hold positions in the securities discussed and accept no liability for any loss arising from the use of this information.