Is Starbucks (SBUX) a Buy Right Now?
A plain-English read on Starbucks stock — what the chart and the numbers are saying today, with no jargon and no hype.
What this means, in plain English
Starbucks is currently trading at $107.85, showing a modest daily gain of 0.55%. The stock is in an upward trend, as it sits above its 200-day average of $99.87. This long-term average acts as a baseline for the general direction of the stock price over the past year.
The RSI, or Relative Strength Index, sits at 56. This is a gauge of whether a stock has climbed too far, too fast; a reading here suggests the price is in a balanced zone. With the stock currently moving between its support floor of $102.97 and its ceiling of $110.51, the data supports a buy.
Investors should note the P/E ratio, or price-to-earnings ratio, which measures the price relative to company profits, is currently 62.3. This figure helps us understand how much the market is willing to pay for each dollar of earnings, which is a key factor in evaluating the current valuation of the business.
Should you buy Starbucks stock?
Based on the current trend and momentum, the data points to a buy. However, remember that markets are unpredictable and you should only invest what you are comfortable holding for the long term.
Is SBUX a good stock for beginners?
Starbucks is a large, well-known company, which can make it a stable starting point for new investors. Be aware that the stock has fluctuated between $77.99 and $110.51 over the past year, so expect some volatility as prices move.
What's driving SBUX right now
The stock price is currently above its 200-day average of $99.87, signaling a healthy upward trend.
The P/E ratio of 62.3 indicates that the market is currently pricing the stock at a premium relative to its earnings.
The stock has established a recent support level, or price floor, at $102.97.
The stock is currently approaching its recent resistance, or price ceiling, of $110.51.
What Starbucks actually does
Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of coffee internationally. The company operates through three segments: North America, International, and Channel Development. Its stores offer coffee, tea, and other beverages, roasted whole beans and ground coffees, complementary food, packaged coffees, single-serve products, and ready-to-drink beverages; and various food products, such as pastries, breakfast sandwiches, and lunch items. The company also licenses its trademarks through licensed stores, and grocery and foodservice accounts. The company offers its products under the Starbucks Coffee, Teavana, Seattle's Best Coffee, Ethos, and Starbucks Reserve brands. Starbucks Corporation was founded in 1971 and is based in Seattle, Washington.
Starbucks by the numbers
Wall Street consensus on SBUX is Buy. That is the analyst community's view, shown for context — it is not our read and not a recommendation.
Starbucks's earnings history
Earnings per share for Starbucks's last 4 reported financial years, as filed — EPS has fallen over that span. We don't hold analyst consensus estimates for these periods, so no beat-or-miss judgement is shown.
| Period end | EPS reported |
|---|---|
| 2025-09-28 | 1.63 |
| 2024-09-30 | 3.31 |
| 2023-09-30 | 3.60 |
| 2022-09-30 | 2.85 |
Who owns Starbucks?
Institutions — pension funds, asset managers, index providers — hold 87.1% of SBUX, and the concentration matters: the largest single holder alone controls 9.62% of the company.
| Holder | Shares | % held |
|---|---|---|
| 109.65M | 9.62% | |
| 91.48M | 8.02% | |
| 83.22M | 7.30% |
Names withheld — plus 3 more records not shown.
See who owns itWhat Starbucks insiders have been doing
Executives and directors must disclose their own trades in company stock. Of the last 6 disclosed transactions we hold for Starbucks, 6 were sales and 0 were open-market purchases. Insiders sell for many ordinary reasons — scheduled plans, tax, diversification — so a sale is not by itself a signal.
| Insider | Date | Type | Shares | Value |
|---|---|---|---|---|
| 2026-08-05 | SELL | 2.2K | $236.3K | |
| 2026-07-06 | SELL | 2.2K | $231.8K | |
| 2026-06-11 | SELL | 588 | $58.8K |
Names withheld — plus 3 more records not shown.
See which insidersThe numbers behind the read
Who in Washington has been trading SBUX?
Members of Congress must disclose trades over $1,000 within 45 days under the STOCK Act. At least 25 disclosures name SBUX — filed by 14 separate members or more and worth $172K–$705K combined (filings report bands, never exact amounts). 6 purchase-side, 19 sale-side, most recently on 2026-04-20.
| Member | Date | Action | Amount filed |
|---|---|---|---|
| 2026-04-20 | SELL | $1,001 - $15,000 | |
| 2026-04-15 | SELL | $1,001 - $15,000 | |
| 2025-12-11 | SELL | $1,001 - $15,000 |
Names withheld — plus 22 more records not shown.
See which membersStarbucks is currently displaying positive momentum and remains in an upward trend, making it a buy according to the current data.
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Beginner questions about SBUX
Should I buy SBUX stock?+
The data shows an upward trend and a buy signal, with the price currently at $107.85.
Is SBUX a good long-term investment?+
While no one can predict the future, the stock is currently trading above its 200-day average of $99.87.
Is SBUX a buy or a sell?+
The current data indicates a buy, as the stock maintains momentum above its 50-day average of $105.79.
Is SBUX overvalued?+
The P/E ratio is 62.3, which shows the market is paying a premium for current earnings compared to historical averages.
Is SBUX a good stock for beginners?+
It is a large, recognizable company, though beginners should note the 52-week price range of $77.99 to $110.51.
Important disclaimer
This page is for educational and informational purposes only and is not financial, investment, tax, or legal advice, nor a recommendation, offer, or solicitation to buy, sell, or hold Starbucks (SBUX) or any other security. The Money GPS is not a registered investment adviser, broker-dealer, or financial planner, and no content here should be relied upon to make an investment decision.
The verdict, indicators, and commentary are generated automatically — in part using AI — from third-party market data (via Yahoo Finance) that may be delayed, incomplete, or inaccurate, and is provided “as is” without any warranty. Figures reflect the market as of 2026-08-28 and change constantly; the read above may already be out of date. A “Buy,” “Hold,” or “Be Careful” label is a simplified, rules-based signal for beginners — not a price target or a guarantee of any outcome.
All investing involves risk, including the possible loss of your entire principal. Past performance and historical patterns do not guarantee future results. Always do your own research and consult a licensed financial professional who knows your personal circumstances before investing. You are solely responsible for your own investment decisions. The Money GPS and its authors may hold positions in the securities discussed and accept no liability for any loss arising from the use of this information.