Is Starbucks (SBUX) a Buy Right Now?
A plain-English read on Starbucks stock — what the chart and the numbers are saying today, with no jargon and no hype.
What this means, in plain English
Starbucks is currently trading at $108.49, marking a 1.72% daily gain. The stock is in an uptrend, meaning it sits above its 200-day average of $98.13. This 200-day average is a long-term gauge used to identify the general direction of a stock's price over the past year.
The stock is approaching its recent resistance, or ceiling, of $108.57. Its RSI, a gauge of whether a stock has climbed too far, too fast, sits at 63.1. Since this is below 70, the stock is not yet considered overbought, suggesting there may still be room for movement within its 52-week range.
Should you buy Starbucks stock?
The data supports a buy rating because the price remains in a steady uptrend above key averages. However, always consider that the P/E ratio, a measure of price relative to earnings, is 65.4, which reflects how much investors are currently paying for each dollar of company profit.
Is SBUX a good stock for beginners?
Starbucks is a large, recognizable company, which can make it a stable starting point for those new to the market. While its size offers some comfort, beginners should remember that all stocks fluctuate, and the current price is near the top of its 52-week range of $77.99 to $109.23.
What's driving SBUX right now
The stock price is currently above its 200-day average of $98.13.
The stock is nearing its recent ceiling of $108.57.
The P/E ratio of 65.4 indicates investors are paying a premium for these earnings.
Recent support, or a price floor, is established at $101.8.
What Starbucks actually does
Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of coffee internationally. The company operates through three segments: North America, International, and Channel Development. Its stores offer coffee, tea, and other beverages, roasted whole beans and ground coffees, complementary food, packaged coffees, single-serve products, and ready-to-drink beverages; and various food products, such as pastries, breakfast sandwiches, and lunch items. The company also licenses its trademarks through licensed stores, and grocery and foodservice accounts. The company offers its products under the Starbucks Coffee, Teavana, Seattle's Best Coffee, Ethos, and Starbucks Reserve brands. Starbucks Corporation was founded in 1971 and is based in Seattle, Washington.
Starbucks by the numbers
Wall Street consensus on SBUX is Buy. That is the analyst community's view, shown for context — it is not our read and not a recommendation.
Starbucks's earnings history
Earnings per share for Starbucks's last 4 reported financial years, as filed — EPS has fallen over that span. We don't hold analyst consensus estimates for these periods, so no beat-or-miss judgement is shown.
| Period end | EPS reported |
|---|---|
| 2025-09-28 | 1.63 |
| 2024-09-30 | 3.31 |
| 2023-09-30 | 3.60 |
| 2022-09-30 | 2.85 |
Who owns Starbucks?
Institutions — pension funds, asset managers, index providers — hold 87.0% of SBUX, and the concentration matters: the largest single holder alone controls 9.06% of the company.
| Holder | Shares | % held |
|---|---|---|
| 103.32M | 9.06% | |
| 102.35M | 8.98% | |
| 79.56M | 6.98% |
Names withheld — plus 3 more records not shown.
See who owns itWhat Starbucks insiders have been doing
Executives and directors must disclose their own trades in company stock. Of the last 6 disclosed transactions we hold for Starbucks, 6 were sales and 0 were open-market purchases. Insiders sell for many ordinary reasons — scheduled plans, tax, diversification — so a sale is not by itself a signal.
| Insider | Date | Type | Shares | Value |
|---|---|---|---|---|
| 2026-08-05 | SELL | 2.2K | $236.3K | |
| 2026-07-06 | SELL | 2.2K | $231.8K | |
| 2026-06-11 | SELL | 588 | $58.8K |
Names withheld — plus 3 more records not shown.
See which insidersThe numbers behind the read
Who in Washington has been trading SBUX?
Members of Congress must disclose trades over $1,000 within 45 days under the STOCK Act. At least 25 disclosures name SBUX — filed by 14 separate members or more and worth $172K–$705K combined (filings report bands, never exact amounts). 6 purchase-side, 19 sale-side, most recently on 2026-04-20.
| Member | Date | Action | Amount filed |
|---|---|---|---|
| 2026-04-20 | SELL | $1,001 - $15,000 | |
| 2026-04-15 | SELL | $1,001 - $15,000 | |
| 2025-12-11 | SELL | $1,001 - $15,000 |
Names withheld — plus 22 more records not shown.
See which membersWith the price trending upward and holding above its 50-day average of $104.56, the technical setup supports a buy position.
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Beginner questions about SBUX
Should I buy SBUX stock?+
The data shows a buy signal as the stock trends upward, currently trading at $108.49.
Is SBUX a good long-term investment?+
While we do not make predictions, the stock is currently trading above its 200-day average of $98.13, indicating a positive long-term trend.
Is SBUX a buy or a sell?+
Based on the current momentum and the price sitting at $108.49, the data supports a buy rating.
Is SBUX overvalued?+
The P/E ratio is 65.4, which suggests the market is currently placing a high value on the company's earnings.
Is SBUX a good stock for beginners?+
It is a large, established company, though beginners should note the price is currently near its 52-week high of $109.23.
Important disclaimer
This page is for educational and informational purposes only and is not financial, investment, tax, or legal advice, nor a recommendation, offer, or solicitation to buy, sell, or hold Starbucks (SBUX) or any other security. The Money GPS is not a registered investment adviser, broker-dealer, or financial planner, and no content here should be relied upon to make an investment decision.
The verdict, indicators, and commentary are generated automatically — in part using AI — from third-party market data (via Yahoo Finance) that may be delayed, incomplete, or inaccurate, and is provided “as is” without any warranty. Figures reflect the market as of 2026-08-12 and change constantly; the read above may already be out of date. A “Buy,” “Hold,” or “Be Careful” label is a simplified, rules-based signal for beginners — not a price target or a guarantee of any outcome.
All investing involves risk, including the possible loss of your entire principal. Past performance and historical patterns do not guarantee future results. Always do your own research and consult a licensed financial professional who knows your personal circumstances before investing. You are solely responsible for your own investment decisions. The Money GPS and its authors may hold positions in the securities discussed and accept no liability for any loss arising from the use of this information.