Is Starbucks (SBUX) a Buy Right Now?
A plain-English read on Starbucks stock — what the chart and the numbers are saying today, with no jargon and no hype.
What this means, in plain English
Starbucks is currently priced at $105.58, showing a modest daily change of 0.4%. The price sits above its 200-day average of $97.73, which is a common indicator of an upward trend. This suggests the stock is moving in a positive direction over the long term.
The RSI, or Relative Strength Index—a gauge of whether a stock has climbed too far, too fast—is at 53.9. This level indicates the stock is in a neutral zone, neither overbought nor oversold. With the price currently positioned between its floor of $101.8 and its ceiling of $108.46, the technical setup appears stable.
Should you buy Starbucks stock?
The data supports a buy position based on the current upward trend and price stability. However, always remember that market conditions change, so keep your position size small. This is an educational observation, not a guarantee of future performance.
Is SBUX a good stock for beginners?
Starbucks is a massive, globally recognized company, which often makes it a comfortable starting point for new investors. While the P/E ratio—a measure of how much you pay for each dollar of earnings—is 64.8, it is important to balance this size against the inherent volatility of the stock market.
What's driving SBUX right now
The stock is trading above its 200-day average of $97.73.
The recent support level sits at $101.80, providing a baseline for the current price.
The P/E ratio is currently 64.8, which is a figure to monitor for value.
The stock faces recent resistance, or a ceiling, at $108.46.
What Starbucks actually does
Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of coffee internationally. The company operates through three segments: North America, International, and Channel Development. Its stores offer coffee, tea, and other beverages, roasted whole beans and ground coffees, complementary food, packaged coffees, single-serve products, and ready-to-drink beverages; and various food products, such as pastries, breakfast sandwiches, and lunch items. The company also licenses its trademarks through licensed stores, and grocery and foodservice accounts. The company offers its products under the Starbucks Coffee, Teavana, Seattle's Best Coffee, Ethos, and Starbucks Reserve brands. Starbucks Corporation was founded in 1971 and is based in Seattle, Washington.
Starbucks by the numbers
Wall Street consensus on SBUX is Buy. That is the analyst community's view, shown for context — it is not our read and not a recommendation.
Starbucks's earnings history
Earnings per share for Starbucks's last 4 reported financial years, as filed — EPS has fallen over that span. We don't hold analyst consensus estimates for these periods, so no beat-or-miss judgement is shown.
| Period end | EPS reported |
|---|---|
| 2025-09-28 | 1.63 |
| 2024-09-30 | 3.31 |
| 2023-09-30 | 3.60 |
| 2022-09-30 | 2.85 |
Who owns Starbucks?
Institutions — pension funds, asset managers, index providers — hold 87.0% of SBUX, and the concentration matters: the largest single holder alone controls 9.06% of the company.
| Holder | Shares | % held |
|---|---|---|
| 103.32M | 9.06% | |
| 102.35M | 8.98% | |
| 79.56M | 6.98% |
Names withheld — plus 3 more records not shown.
See who owns itWhat Starbucks insiders have been doing
Executives and directors must disclose their own trades in company stock. Of the last 6 disclosed transactions we hold for Starbucks, 6 were sales and 0 were open-market purchases. Insiders sell for many ordinary reasons — scheduled plans, tax, diversification — so a sale is not by itself a signal.
| Insider | Date | Type | Shares | Value |
|---|---|---|---|---|
| 2026-08-05 | SELL | 2.2K | $236.3K | |
| 2026-07-06 | SELL | 2.2K | $231.8K | |
| 2026-06-11 | SELL | 588 | $58.8K |
Names withheld — plus 3 more records not shown.
See which insidersThe numbers behind the read
Who in Washington has been trading SBUX?
Members of Congress must disclose trades over $1,000 within 45 days under the STOCK Act. At least 25 disclosures name SBUX — filed by 14 separate members or more and worth $172K–$705K combined (filings report bands, never exact amounts). 6 purchase-side, 19 sale-side, most recently on 2026-04-20.
| Member | Date | Action | Amount filed |
|---|---|---|---|
| 2026-04-20 | SELL | $1,001 - $15,000 | |
| 2026-04-15 | SELL | $1,001 - $15,000 | |
| 2025-12-11 | SELL | $1,001 - $15,000 |
Names withheld — plus 22 more records not shown.
See which membersWith the price holding firm above its 200-day average, the current data supports a buy signal for those looking at Starbucks.
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Beginner questions about SBUX
Should I buy SBUX stock?+
The current data supports a buy, as the price of $105.58 remains above the 200-day average of $97.73.
Is SBUX a good long-term investment?+
The stock is currently in an upward trend, trading well within its 52-week range of $77.99 to $109.23.
Is SBUX a buy or a sell?+
Based on the technical indicators like the RSI of 53.9 and the price trend, the current verdict is a buy.
Is SBUX overvalued?+
The P/E ratio is 64.8, which is a metric you should compare against industry standards to determine if the price is justified.
Is SBUX a good stock for beginners?+
As a large, well-known company, it is often seen as a stable choice, though you should always account for the P/E ratio of 64.8.
Important disclaimer
This page is for educational and informational purposes only and is not financial, investment, tax, or legal advice, nor a recommendation, offer, or solicitation to buy, sell, or hold Starbucks (SBUX) or any other security. The Money GPS is not a registered investment adviser, broker-dealer, or financial planner, and no content here should be relied upon to make an investment decision.
The verdict, indicators, and commentary are generated automatically — in part using AI — from third-party market data (via Yahoo Finance) that may be delayed, incomplete, or inaccurate, and is provided “as is” without any warranty. Figures reflect the market as of 2026-08-07 and change constantly; the read above may already be out of date. A “Buy,” “Hold,” or “Be Careful” label is a simplified, rules-based signal for beginners — not a price target or a guarantee of any outcome.
All investing involves risk, including the possible loss of your entire principal. Past performance and historical patterns do not guarantee future results. Always do your own research and consult a licensed financial professional who knows your personal circumstances before investing. You are solely responsible for your own investment decisions. The Money GPS and its authors may hold positions in the securities discussed and accept no liability for any loss arising from the use of this information.